Kim Tak Gu (Yoon Shi Yoon), the illegitimate eldest son of Goo In Jong, the president of Samhwa Enterprise, is talented in baking and was supposed to be heir. But because In Jong's family won't have it, they plotted to kill him and his mother. To escape from danger, Tak Gu left the household. He then grew up on the streets with only one goal in mind, to find his long lost mother.
Throughout his journey, he ends up working as a baker thinking that one of the people there knows where his mom is. There he meets his half brother Goo Ma Joon (Joo Won), without knowing, and his childhood crush Shin Yoo Kyung (Eugene) as well as the chief baker's daughter Yang Mi Sun (Lee Young Ah). We see Tak Gu overcome many trials and tribulations that the evil people keeps throwing at him.
Will he be able to find his mother and can he survive long enough to take over the Samhwa Enterprise?
